Vol. XXI, No. 9, September 2006 FABC,OSC
FEDERATION OF ASIAN BISHOPS’ CONFERENCES -
OFFICE OF SOCIAL COMMUNICATION
P.O. Box 2036, Manila 1099 Philippines
Tel: (+63 2) 732 7170, 338 7769 Fax: (+63 2) 732 7171
Email: fabc_osc@pldtdsl.net
Study Bares Youth's Techno-Centric Lifestlyle,
Falling Moral Standards
The 2006 Inter-generation Study of McCann Erickson highlighted the techno-centric life of the young with text messaging soaring to 40% compared to 12% in the 2000 study of the international advertising group. Playing computer or video games increased to 38% in 2005 from 17% in 2000; Email, surfing, chatting on the Net rose to 27% in 2005 from 13% in 2000. On the youth’s value systems, the 2006 study yielded disturbing results particularly on moral standards. Critics say some factors for the plunging moral standards of the young may be readily blamed, among others, to the influence of media, teens deprived of parental supervision due to labor migration, and their techno-centric life. The influence of media as reason for youth’s eroding moral standards was already proven by McCann-Erickson’s 2000 study when it found that the media are considered by the youth as an authority on “what is right, wrong and important.” (CBCP MONITOR)
